Tigerbook is Princeton University’s student-run undergraduate directory. When it was first introduced, Tigerbook contained a plethora of information, such as students’ hometowns, roommates, and dorm room numbers. This information enabled students to form a closer connection with one another by allowing users to locate each other for various club events, deliver care packages, and connect based on shared backgrounds. However, due to privacy concerns, Tigerbook removed most of this information in September 2019, only leaving the students’ ID photo, year, email, and major. As a result, Tigerbook’s utility was diminished, and it lost its ability to foster student relationships to the same extent.
In 2021, ResInDe, Princeton’s first UX/UI design group, was tasked with crafting a solution for Tigerbook that would address student concerns while bringing back much of the social value it once had. A four-person team, of which I was a member, was charged with addressing this challenge and realizing this goal.
Research
An affinity map created as a result of the Tigerbook team’s user interviews. Click image for a closer look.